When you see a hair salon advert, does it motivate you? A successful advertisement must communicate to the reader several key things. It must convey a message of what is being offered, what promotion is happening or some other key message you want the reader to learn. It also must provide key information about who is offering this service in a memorable way. Finally, it must convince the reader to take action. When your hair salon adverts do this, you can count on each of your invested dollars being worth it.

What’s The Message?

One of the first things that any hair salon advert should do is convey some message. For example, if you are planning to run a special to increase customer counts by offering 25 percent off perms, then this is the message that you want the advertisement to convey. You do not always have to offer a discount price, though, to have effective hair salon adverts. For example, perhaps you would like to inform the public of a new service you are offering. That message should be clearly defined in your advertisement.

Who Are You?

The next important thing that you hair salon adverts need to do is to provide information about your company. A good way to do this is with a unique company logo. The benefit of having a logo is that you gain company recognition for your business. When you think of large companies such as Nike or Disney, you likely think of that unique check mark or the Disney castle. When your business has a good logo, it becomes fresh in the mind of clients when they think of having their hair done. You may also want your hair salon adverts to show off your expertise. For example, many advertisements will say “In business since 1982″ or something similar. This shows experience in a simple effective way. You can convey these messages of who you are in any advertisement that you display.

Taking Action

Perhaps one of the best tools that you will use in your hair salon adverts is a tool that causes them to take action. For example, if you are having a discount sale on hair care products you sell in your salon, a simple way to motivate the client to come in is a sale end date. “Hurry, while supplies last” also works well for many sales. Taking action does not only have to do with a sale though. Provide the client with a simply way to get in touch with you, through a website address that is catchy or through an easy to remember phone number. This opens the door for opportunities.

Hair salon adverts can be complex to design on your own. When starting out, you may be tempted to create and use these on your own. While that may save you money, it may cost you more in the long run when you do not bring in the draw of customers that you would like to. Determine if hiring a professional to design and market your hair salon adverts is a better choice.

By nature, most businessmen are highly motivated people, ready to take on anything standing between them and whatever variety of success they’re in pursuit of. Not all businessmen, though, are ready and willing to take on the broader challenge of purchasing a master franchise license and tackling the much larger-scale difficulties of operating a business that sells and oversees other businesses. Master franchisees aren’t any kind of superior businessmen, but they are wired a little differently, naturally able to govern the operations of others instead of doing the ground-level operations themselves. If you’re one of these special few and are interested in master franchises, below are 10 of the best business opportunities for you.

1) Gold’s Gym

If being a master franchisee for the worlds #1 name in health and fitness is of interest to you, there is literally no better business to go with. Offering at least 7 different ways of helping clients change their bodies and change their lives, running a franchise is not an entirely easy job, so there is a lot to teach franchisees. But Gold’s Gym does just that with a 5-day, 28-class initial training course coupled with ongoing training in all areas of both fitness and business for all franchisees.

2) Play N Trade

Though it may be hard to believe, the videogame industry made a whopping .5bil in 2007, making this a serious business for serious businessmen. Within the market, Play N Trade has been recognized as one of the top 10 new franchises of 2008 by Entrepreneur Magazine. Customers love the retail business for the vast assortment of gaming goods they provide and franchisees love it for the extraordinary support they get from their franchisors.

3) Chem-Dry Carpet Cleaning

Among their carpet-cleaning competitors, this franchise opportunity stands out for a number of reasons, not the least of which being their 30 solid years of franchising experience which has resulted in over 2500 different franchises. This business is a division of the Home Depot, a name franchisees can trust, and despite the low price tag of ,000, Chem-Dry Carpet Cleaning has the potential to earn serious profits right from the start. All things considered, this isn’t a hard sell for a master franchisee to make to a prospective sub-franchisee.

4) Firkin Pubs

The perfect opportunity for the cheeky and slightly irreverent businessman, Firkin Pubs, as the largest chain of English Pubs in North America, is known for being rather cheeky themselves, and they’ll be the first to admit it. Master franchisees learn how to help their budding franchises get everything from real estate issues to staff recruitment in order so that everything runs as effectively at new locations as it already does for the 45 pubs that already exist.

5) Bear Creek Coffee

This is a franchise business whose flexible business plan makes it easy to sell. As a master franchisee looking for prospective franchise owners, having a coffee roaster business that is prepared to fit into a drive-through, a sit-down café, a cart, or a kiosk vastly widens the number of people capable of operating a franchise. And with a profit-driven model that doesn’t stop at coffee but includes pastries, sandwiches, smoothies, and retail products, the sky is the limit for their profits.

6) Hand and Stone Massage Spa

Every year, America spends bil on massage therapy, and when you consider that massage spas have less overhead than most businesses because there’s no stock to keep, there are a plethora of reasons for interested people to get into this franchise business. Even for those franchisees who don’t know the ropes of this specific industry, a total 5 weeks of training is in place to get them fully equipped for ownership. And once those franchises are up and running, that means royalty fees for master franchisees.

7) NAPA Auto Parts

In their own words, NAPA Auto Parts matches people who have “Main Street” ethics with others who have “Wall Street” know-how. As a master franchisee, you fill the “Wall Street” side of that formula, and if you’re anything like the NAPA Auto Parts developers who have already set up the 6,000 stores in operation today, completing that business formula can definitely pay off.

Johnnie’s Dog House

Unlike restaurants that take a one-size-fits-all approach to the business of food service, Johnnie’s Dog House is a business that is equipped to address the food needs of virtually all settings. Designs exist that put the business on carts outside big-box hardware stores, in fast-casual locations in shopping centers and on college campuses, and even in small kiosks at airports and malls. Wherever a franchisee proposes to put a Johnnie’s Dog House, you, as the master franchisee, have the tools to make it happen.

9) CleanNet USA

85% of building owners contract cleaning companies to keep their offices tidy, making the opportunity for entrance and expansion in this industry enormous. And with that opportunity in mind, CleanNet USA provides everything a master franchisee needs to succeed: a good sales system, automated service scheduling, and software to manage franchisees and customers well.

10) Yakety Yak Wireless

This franchise prides itself on being “customer-centric,” providing clients with all the cell phone options available and consulting them in their purchase, not just making a sale. Master franchisees do much the same: matching well suited franchisees with the franchise opportunity instead of simply trying to make a business sale. This is only helped by an extraordinary marketing system that puts the Yakety Yak Wireless name in the public eye, so you don’t have to.

Not all franchise businesses offer the opportunity to be a master franchisee, so the selection set is not endless, but there is still a healthy handful to choose from. If none of the opportunities above is quite what you’re looking for, keep looking, because the one you’re waiting for may be just around the corner.